Insights

GEO Guide

Principles, methods, and practical execution for Generative Engine Optimization (GEO): how AI selects citation sources, how GEO differs from SEO, why retesting every 30 days matters, and how brands can appear in answers from Doubao, DeepSeek, and ChatGPT.

GEO Guide What Do China's Top 5 AI Search Engines Prefer to Cite? Are China's AI engines biased toward their own ecosystems? Here is what official documentation and reproducible tests actually tell us. Oct 14, 2026 · 11 min read GEO Guide How to Build an International GEO Testing Matrix A reliable GEO testing matrix runs 30 prompts across 5 AI engines 3 times to produce 450 verified observations across four core visibility metrics. Oct 13, 2026 · 13 min read GEO Guide How to Build a GEO Testing Matrix for China's AI Engines A reliable GEO test requires controlled prompts, fixed variables, and structured rounds. Here is how to build a 300-response testing matrix. Oct 13, 2026 · 13 min read GEO Guide How to Track Traffic from Chinese AI Platforms in GA4 Relying on static domain regex lists won't accurately track AI traffic in GA4. Here is a verifiable six-step framework using real data, UTMs, and server logs. Oct 12, 2026 · 10 min read GEO Guide How to Track AI Referral Traffic in GA4: A Practical Guide GA4 now detects AI assistant traffic natively. Learn how to configure native AI reporting, build custom channel groups, and avoid common attribution traps. Oct 12, 2026 · 10 min read GEO Guide Can AI Crawlers Read Vue and React Websites? Vue and React do not inherently block AI crawlers. What matters is whether the server returns raw HTML with your text, links, and clean HTTP status codes. Oct 11, 2026 · 16 min read GEO Guide Baidu and WeChat Search: The 5 States of Content Indexing Publishing a page or submitting a link does not mean you are indexed. Understand the 5 distinct states across Baidu and WeChat Search. Oct 11, 2026 · 9 min read GEO Guide How to Write Titles, H1s, and Meta Descriptions: Align the Topic First Before obsessing over keyword counts or character limits, make sure your Title, H1, and Meta description all describe the exact same page topic. Oct 10, 2026 · 10 min read GEO Guide GEO for SPAs: Put Your Real Content in the Initial HTML AI crawlers cannot be trusted to run JavaScript. For generative engine optimization on an SPA, your server's initial HTML response must contain the factual text. Oct 10, 2026 · 12 min read GEO Guide Should You Implement llms.txt? A Decision and Acceptance Guide llms.txt is neither required for AI search indexing nor used by Google Search. Focus on content quality, crawlability, and clear site structure first. Oct 9, 2026 · 9 min read GEO Guide How to Configure GPTBot and ClaudeBot in robots.txt Don't allow or block all AI crawlers blindly. Separate training crawlers from AI search bots and user requests to preserve your brand's AI search visibility. Oct 9, 2026 · 10 min read GEO Guide robots.txt for AI Crawlers: Allow Search, Block Training You can let AI search engines index your pages while blocking model training bots. Here is how to configure robots.txt for OpenAI, Anthropic, and Google. Oct 8, 2026 · 10 min read GEO Guide Does FAQPage Schema Markup Increase AI Citations? FAQPage schema helps search engines and AI parsers understand Q&A structures, but it does not guarantee higher search rankings, rich snippets, or AI citations. Oct 8, 2026 · 9 min read GEO Guide Organization Schema: How to Configure sameAs Correctly Organization Schema tells search engines who you are. Here is how to configure sameAs, avoid identity mismatches, and build reliable JSON-LD. Oct 7, 2026 · 11 min read GEO Guide How to Correctly Implement Product, FAQPage, and HowTo Schema Do not blindly copy schema templates. Here is how Product, FAQPage, and HowTo structured data work—and how Google actually treats them today. Oct 7, 2026 · 11 min read GEO Guide Is Your Website Ready for AI Crawlers? A 10-Point Technical Checklist An Allow directive in robots.txt only sets a rule. It does not prove that AI engines have crawled, indexed, or cited your website. Oct 6, 2026 · 9 min read GEO Guide GEO Competitor Benchmarking: A 10-Point Pre-Publish Checklist Why do competitors appear in AI answers while your brand is missing? Audit prompts, citations, and outcome states before publishing your findings. Oct 6, 2026 · 11 min read GEO Guide Don't Rely on a GEO Score: An 11-Item Pre-Launch Checklist Rolling AI visibility into one composite score hides critical issues. Use this 11-item pre-launch checklist to monitor, diagnose, and iterate GEO performance. Oct 5, 2026 · 11 min read GEO Guide 12 Pre-Launch Checks for Multi-Source GEO Coverage Publishing the same article across ten platforms is not multi-source GEO coverage. Use this 12-point checklist to verify consistency, access, and citations. Oct 5, 2026 · 14 min read GEO Guide GEO Authority Signals: An 11-Point Pre-Launch Checklist Scattering words like 'expert' won't make AI engines trust your content. Use this 11-point checklist to verify your authority signals before publishing. Oct 4, 2026 · 11 min read GEO Guide 9 Pre-Launch Checks for SEO and AI Crawlers A page loading in your browser does not mean AI bots can read it. Run these 9 technical checks before launch to ensure your content is discoverable. Oct 4, 2026 · 13 min read GEO Guide GEO Pre-Publish Checklist: 8 Items to Verify Before Going Live Review your GEO content across eight critical dimensions before publishing to ensure clear structure, factual backing, and cross-element consistency. Oct 3, 2026 · 11 min read GEO Guide GEO Entity Modeling: A 7-Step Pre-Launch Checklist Before deploying Schema markup or launching citations, run this 7-step entity modeling audit to ensure AI search engines interpret your brand facts accurately. Oct 3, 2026 · 10 min read GEO Guide No Budget for GEO? Start with These 6 Steps You can run Generative Engine Optimization without software or ad spend by structuring brand facts, testing AI responses, and updating your site. Oct 2, 2026 · 12 min read

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