FDE consulting · AI transformation

No platform pitch, no report.
We send people to your office.

An FDE (Forward Deployed Engineer) is an engineer placed inside your company and accountable for business results. Starbox sends a small embedded team that understands both the business and AI. It starts in one department, turns repetitive work into agent systems that actually run, and then rolls out across the company quarter by quarter.

Summary

Starbox FDE consulting follows the FDE model proven by Palantir and adds 15 years of experience serving companies: diagnose the company and map its processes first, then build agents. Phase one usually starts in marketing and runs the full DDABC marketing chain, then rolls out department by department over 12 months. The measure of success is that after Starbox leaves, your own team keeps working efficiently with AI.

Our foundation

Understand the company first, then build agents.

15 yrsof consulting, marketing, outsourcing and training work
500+companies served
100+FDE clients
5 industrieswith lighthouse clients live

Source: Starbox FDE and technical documentation, 2026.

Why FDE

The expensive part of AI adoption is not the tools. It is trial and error.

In the past two years nearly every company has tried AI, but few have AI doing real work every day and getting better over time. The problem is rarely the model. It is three hurdles:

I
Accounts bought, nobody uses them

The tools are switched on and employees still work the old way. Without process change, AI is just one more login.

II
Great demo, never reaches the workflow

Everything works in the demo, then stalls in real work: scattered data, inconsistent wording, no one accountable for results.

III
AI people who don't know the business

Tech teams can build agents but cannot say how the business should change; business teams know the pain but not how far AI can go.

The Starbox FDE answerSend an embedded team that understands the business and AI, start in one department, and get AI running inside the workflow. When we leave, the capability stays in your organization.

What FDE is

Put engineers on site until the system runs.

FDE

Forward Deployed Engineer. Pioneered by Palantir in the 2010s and later adopted by OpenAI, Anthropic, Databricks and others: full-stack engineers embedded in the client's real environment solve problems end to end, then feed what they learn back into the platform.

NOT salesNo sales quota

No demo pitches. They are there to do the work.

NOT consultingNo slide decks

What they deliver is a system that runs.

NOT implementationMore than setup

They take part in redesigning the business process.

NOT outsourcingThey represent the platform

Field experience goes back into the product, which keeps improving.

In one line: FDE is "platform + embedded engineers + accountable for results". What it sells is not software but a business that works.

Sources: Palantir, "A Day in the Life of an FDSE"; Wikipedia; The Pragmatic Engineer; Everest Group.

Starbox FDE

FDE engineering, plus 15 years of serving companies.

On site · end-to-end deliveryFDE engineering
×
Consulting · marketing · outsourcing · training15 years of client work
×
STARBOX AI · solution libraryOwn platform
=
Runs and staysAI that works
ComparisonTraditional FDEStarbox FDE
CoreBuilt around engineersUnderstand the company first, then build agents
FoundationStrong in technical delivery and platform15 years of consulting, marketing, outsourcing and training
Industry experienceMostly large clients with mature dataIndustry know-how from 500+ companies
Where requirements come fromTech-driven; the client must spell out needsWe diagnose what the client cannot yet put into words
Reusable assetsPlatform and systemsOwn platform + a reusable cross-industry solution library

What we do

From seeing the problem clearly to a running system.

See
01Diagnosis and mapping

Consulting methods to understand the organization and processes before writing any code.

Organization · process · bottlenecks
Dig
02Deep needs discovery

Uncover the real needs the company itself cannot articulate. This is the core FDE skill.

Real needs · priorities
Fix
03End-to-end SOP redesign

Standardize the process first, then apply AI. Agents only add value once the process is right.

Standardized · documented
Replace
04Agents for repetitive work

Custom agents for each kind of repetitive human work.

Role distillation · dedicated agents
Expand
05Department-level AI

Take one whole department onto AI, then roll out to the next.

One department first
Save
06Less trial and error

Proven methods and reusable assets cut the cost of trial and error.

Solution library · reusable

Where we stop: FDE orchestrates, supervises and coaches hands-on, but does not do employees' jobs for them. The goal is to activate your own team, not to make you depend on outside people.

Method

The DDABC marketing chain tells you what to do and in what order.

Phase one usually starts in marketing: run the full marketing chain through five stages and distill the working methods of key roles into "role SOP + dedicated work agent". People may leave; the capability stays.

D
DefineBe needed

Pin down target customers, the core selling points and the channel mix. Customer profiles · selling points · positioning.

Largest share
D
DiscoverBe seen

Make sure target customers come across you on every platform and in search. Video IP matrix · product posts · SEO / GEO · ad creative.

A
AssureBe trusted

Prove reliability from several angles. Expert content · reviews · cases · credentials.

B
BuyConvert

From interest to enquiry to sale. Answer scripts · campaigns · closing.

C
ContinueKeep the word going

Repeat purchases, reviews and referrals. Community · review content · referral programs.

The content mix differs by sector. In trust-driven sectors with long decisions, trust content takes the largest share; in traffic-driven sectors, "discover" comes first. Below is the mix for a K-12 education client:

Traffic 15%Expert 20%Trust 45%Conversion 20%

12-month roadmap

From one department to the whole company.

Q1
Overall setup + first department live
  • Platform foundation
  • Company knowledge base
  • Full DDABC chain live
  • Role distillation
  • Complete SOPs
  • First agents live
FROM 0 TO 1
40% of effort
Q2
Second department live
  • Work agents distilled for operations, customer service and support teams
  • Marketing moves to steady-state operation
EXPAND
20% of effort
Q3
Third department + optimization
  • AI rolled out to functional and admin teams
  • Build up the next cycle along DDABC
OPTIMIZE
20% of effort
Q4
Company-wide + benchmark
  • AI locked in across all departments
  • Second marketing push
  • Industry solution and benchmark case written up
INSTITUTIONALIZE
20% of effort

Q1 covers the platform, knowledge base, full marketing chain, role distillation, all SOPs and the first agents, so the effort is front-loaded; the next three quarters roll out and optimize department by department, and effort naturally drops.

After one year

What stays with the company is eight organizational assets.

01Platform foundation

A dedicated company workspace on our own platform; platform content production costs are included in the engagement.

02Company knowledge base

Experience scattered across files, chats and senior staff, cleaned and stored so it can be searched and used.

03Process and SOP system

Standardize first, then apply AI; everything documented and turned into process.

04Role distillation

Workflows and experience of key roles, mapped to your actual org structure, distilled into repeatable assets.

05Dedicated agent matrix

First department agents live, then rolled out company-wide quarter by quarter.

06DDABC marketing chain

Define → Discover → Assure → Buy → Continue, with the mix and pace tailored to your sector.

07Team AI capability

Roadshows, team training and internal rollout coaching, so employees can and want to use it.

08Industry benchmark

Customer success support all year; in Q4, an industry solution and benchmark case.

Success is not "Starbox people doing your work".
It is your team working efficiently with AI after Starbox leaves.

How we engage

Five steps: results first, then the full engagement.

STEP 01 · DAY 0First call

An in-depth conversation to pin down your real needs and AI direction.

Kickoff
STEP 02Plan + first deployment

An AI adoption plan for your company, and a first set of agents deployed in one department (for example marketing).

15–30 days
STEP 03Roadshow + rollout coaching

Present the plan, deploy the first agents and coach the internal rollout.

Organizational push
STEP 04Working it in

Validate results in real use, collect feedback and adjust the plan.

About 1 month
STEP 05 · DAY 45–60Annual agreement

Only after this trial period do we agree a 12-month engagement.

Contract
Low-barrier start: a deposit

Once the direction is agreed, a deposit starts the work. If you sign the annual agreement, the deposit counts in full toward the fee; if not, it covers the initial plan and first agent deployment.

See something before you decide

For a small cost you get a plan built for your company and see the first agents running in your real business, then decide on a full engagement.

Proof

Not a concept. Results already delivered.

K-12 education · AI admissions · featured case

In 3 months, a private boarding high school became the model for "admissions with AI"

A trust-driven sector; started with the admissions marketing team only; FDE on site as coach, one lead FDE and one assistant FDE; platform + four-part knowledge base + 50 agents + real-teacher video matrix + live-stream matrix + GEO.

50admissions agents live
6AI platforms recommending the school unprompted
741+pieces of content across channels in 15 days
120leads in 15 days
Know-how tied to people: when the operator left, account output collapsed→Role distillation: experience turned into SOPs + work agents; people leave, capability stays
Output capped by headcount: two or three people writing and posting by hand→Whole school activated: every staff member became a marketing node, output up dozens of times
Trust is hard: new, private, boarding; parents had many doubts→Real-teacher video matrix: real teachers on camera build far more trust than digital humans
No live streaming: the strongest real-time channel was barely used→Live-stream admissions matrix: 13 live-stream agents; teachers go live from the script
Scattered channels: each platform on its own, no data→GEO / AI search: when parents ask AI for a good local high school, the school is recommended

The FDE measure of success: "after admissions season, the school's own people work efficiently with AI", not "two Starbox people working for the school".

Different industries, same method

Flexible packaging manufacturing · AI quoting
2–3 days → 30 min
quote turnaround
Ten years of a master technician's process sheets, in every salesperson's pocket

Ten years of structure and process sheets and past quotes became a knowledge base behind an AI quoting assistant; sales reps explain materials, structure and process and quote on the spot in front of the client.

The owner steps back, new hires contribute from day one, and the team can grow.
Community supermarket chain · store operations
87.5%
sell-through at the sample store
An experienced store manager on duty all day, for every store

Customers, products, space and decisions connected in four steps; customer, sales and display data layered to produce five display fixes backed by data.

Store managers still use AI daily to issue fix lists.
Metal building materials export · AI lead generation
70–80%
of cold emails found going straight to spam
The owner wanted faster cold emails; first we got them out of the spam folder

Two days on site found the sending domain flagged. We fixed delivery first, then turned business cards, past clients and leads into reusable customer assets; 300 business cards processed end to end in 3 days.

Amplifying activity is fake adoption; amplifying results is the real thing.
Retail financial marketing · sales scripts
Instant answers
ask for the right plan in chat while with a client
Even new reps can quote the best-fit plan

Top performers' plan selection logic and scripts became skills inside every rep's AI assistant; scenario drills back at the office, and new-hire assessment went digital.

Not using AI to cut people, but letting the same people do more.

Lighthouse industries live: consulting, agency services, apparel, education, legal services. All cases are anonymized.

Two ways to work with us

The same end-to-end delivery, the same starting point.

LIGHTHOUSE · limited places

Industry lighthouse partner

Starbox invests first and covers part of the cost to build an industry benchmark with you. For partners willing to publish the case and led by the CEO; only a few places per industry.

  • Full FDE delivery, same as standard clients
  • Starbox covers part of the cost
  • Early access to new platform features
  • Become your industry's AI model, with joint communications
STANDARD

Full AI adoption

For regular clients: the same full FDE delivery, with no obligation to publish a case. 12 months, billed quarterly.

  • Company diagnosis + end-to-end SOP redesign
  • First agents in one department + hands-on support
  • Department-by-department rollout to the whole company
  • Backed by a reusable cross-industry solution library

Both include: embedded FDE service · Starbox platform · knowledge base · process mapping and SOP redesign · first department agents built and deployed · team training · platform content production costs · customer success support. For pricing, book a call with an FDE consultant; we send a plan after the first conversation.

Only need something lightweight? Starbox Starbox! is a standard product on its own: it puts the company knowledge base and collaboration into employees' chat, with no on-site transformation.

About Starbox Starbox!

FAQ

FDE consulting FAQ

What does FDE mean?

FDE stands for Forward Deployed Engineer, a model pioneered by Palantir in the 2010s: dispatching engineers directly to client sites to solve problems end-to-end until the system actually works in production. It is not sales, not traditional consulting, not mere implementation, and not outsourcing—it delivers a fully functioning, proven business operation.

How is Starbox's FDE different from traditional FDE?

Traditional FDE focuses purely on engineering, typically serves large enterprises with mature data foundations, and requires clients to articulate their own requirements. Starbox FDE builds on technical engineering with 15 years of B2B experience across consulting, marketing, outsourcing, and training, backed by insights from serving over 500 enterprises. We first diagnose the business and map workflows before building AI agents—so if you can't clearly define your requirements, we structure them for you.

What does FDE consulting actually cover?

Six core initiatives in sequence: enterprise diagnostics and assessment, in-depth requirement discovery, end-to-end SOP optimization, agentifying repetitive tasks, department-level AI enablement, and using proven methodologies to cut trial and error. Stage one typically starts with marketing, then scales across the company department by department on a quarterly basis.

Why start with marketing?

Marketing feels the sharpest pain points, delivers measurable outcomes, has a low barrier to entry, and produces replicable experience—making it the easiest place to show early results. Starbox validates the full cycle within marketing using the DDABC full-funnel marketing model (Define, Discover, Believe, Convert, Continue), then expands to operations, customer service, and functional teams.

What tangible assets does your enterprise retain after one year?

Eight enterprise-owned assets: the underlying platform foundation, enterprise knowledge base, process and SOP framework, distilled role capabilities, a dedicated matrix of workplace AI agents, a customized DDABC full-funnel marketing system tailored to your industry, the team's operational AI capabilities, and an industry benchmark solution built through year-long hands-on support.

Will FDE consultants do the work for your employees?

No. FDE handles orchestration, supervision, and hands-on coaching, but does not step in to do the day-to-day work for your staff. The definition of success is that once Starbox steps back, your internal team continues to work productively with AI without relying on external personnel.

How does the engagement begin?

In five steps: an initial consultation to set the direction; developing an implementation plan and deploying the first AI agents in a single department (approx. 15–30 days); a proposal roadshow and internal rollout guidance; real-world trial and alignment for about one month; and finally finalizing an annual framework agreement. A deposit of intent is paid at kickoff and fully credited toward the annual framework fee once signed.

How does the 12-month rollout progress?

Q1 focuses on overall architecture and initial department implementation, completing the platform foundation, knowledge base, DDABC full-funnel model, role capability distillation, complete SOPs, and the launch of the first AI agents—requiring the most concentrated effort. Q2 and Q3 expand to other departments with continuous optimization. Q4 solidifies adoption across all departments and codifies an industry-level solution and benchmark case studies.

Which companies is FDE consulting built for?

Companies that already recognize the value of AI, want systematic implementation, and require deep customization aligned with their internal workflows. Businesses that only need off-the-shelf products can directly use Starbox GEO, Starbox Content Factory, or Starbox Starbox!.

How does pricing work?

Engagements are structured as annual frameworks, with two options: Lighthouse Co-creation and Standard. For Lighthouse clients, Starbox covers part of the cost in exchange for participating in public case studies. Standard clients have no obligation to share public case studies. For specific pricing, please book an FDE consulting session for an initial discovery call before receiving a formal proposal.

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