SEO (Search Engine Optimization)
In one sentence
The optimization method to rank webpages higher in search engine result lists, measured by rankings and clicks.
Primary SEO work includes keyword research, page content and structure optimization, site speed and technical optimization, and acquiring backlinks from other websites.
AI search frequently references top-ranking pages in search engines, so strong SEO also benefits GEO; however, their metrics are different.
Example
After optimization, the official website's "How to choose an industrial dehumidifier" page moved from page 3 to page 1 in search results.
Related terms
- GEO (Generative Engine Optimization)
- The optimization method to get brands and content retrieved, trusted, and included in answers by AI engines, covering generative AI platforms such as Doubao, DeepSeek, ChatGPT, and Perplexity.
- Long-tail keywords
- Longer, more specific search queries. While individual search volume is low, their cumulative volume is massive, user intent is clear, and competition is lower.
- Search intent
- The underlying problem a user genuinely wants to solve when searching or asking a question. Common categories include finding information, comparing options, preparing to buy, or navigating to a specific website.
Further reading
GEO Guide
GEO vs. SEO: What Is the Difference?
SEO ranks web pages for clicks, while GEO earns brand mentions inside AI answers. Both need solid content, but GEO prioritizes third-party proof.
Oct 17, 2026 · 2 min read
GEO Guide
9 Pre-Launch Checks for SEO and AI Crawlers
A page loading in your browser does not mean AI bots can read it. Run these 9 technical checks before launch to ensure your content is discoverable.
Oct 4, 2026 · 13 min read
GEO Guide
Why Strong GEO Starts with Solid SEO
AI search engines still rely on web indexes. Before an LLM can cite your content, it must be crawlable, indexed, and structurally sound.
Aug 14, 2026 · 9 min read
