Fixed Prompt Set
In one sentence
A set of questions that simulate real inquiries from target buyers. Once finalized during the initial audit, the set remains unchanged, and every retest uses the exact same questions to ensure results are directly comparable.
Questions should cover every stage of the buyer's decision journey: discovering concepts, comparing options, reviewing feedback, asking about pricing, and inquiring about after-sales service—written in the natural language buyers use.
If the questions change each time, it becomes impossible to determine whether index movements stem from optimization efforts or question variance.
Example
A dehumidifier manufacturer's fixed question set might include prompts such as "How to deal with workshop moisture," "Which industrial dehumidifier brand is best?" and "How much electricity does a dehumidifier use per day?"
Related terms
- AI Visibility Index
- A composite score used by Starbox GEO to measure a brand's exposure in AI responses. Calculated using the same fixed prompt set, it enables direct comparisons between diagnostic rounds.
- Retesting
- Rerunning the same fixed question set across AI engines at regular intervals (Starbox GEO defaults to 30 days) to compare indices and metrics against the previous round and verify if the optimization direction is working.
- Search intent
- The underlying problem a user genuinely wants to solve when searching or asking a question. Common categories include finding information, comparing options, preparing to buy, or navigating to a specific website.
