Structured Data (Schema)

结构化数据（Schema）AI Terms

In one sentence

Use schema.org standards to annotate organization, article, FAQ, and product data within webpages, so search engines and AI can understand the content without guessing.

Structured data is embedded in the webpage code and invisible to human visitors. It explicitly tells machines: this is an article, who wrote it, and when it was published; or this is an FAQ section, defining each question and answer pair.

Common types include Organization, Article, FAQPage, Product, and BreadcrumbList.

Example

Adding FAQPage structured data to an FAQ page lets search engines directly identify each question-and-answer pair.

Related terms

llms.txt: An explanatory file placed in the website root directory for AI to read, using brief text and links to explain what the site is and which pages matter most.
Entity Consistency: Keeping basic information like brand name, description, products, and address consistent across your website, wikis, media, and social platforms ensures AI models identify them as the same brand.
SEO (Search Engine Optimization): The optimization method to rank webpages higher in search engine result lists, measured by rankings and clicks.