Search intent
In one sentence
The underlying problem a user genuinely wants to solve when searching or asking a question. Common categories include finding information, comparing options, preparing to buy, or navigating to a specific website.
Queries containing the exact same product name can reflect completely different intents: "how dehumidifiers work" is informational, "which dehumidifier brand is best" is comparative, and "how much is [brand] dehumidifier" is transactional.
Content should directly align with intent: provide comparisons and decision criteria for evaluation queries, and share pricing and purchasing details for transactional queries.
Example
When a user asks "at how many months can a baby start solids?", their intent is informational. The content should directly provide age recommendations and readiness signs rather than pitching products first.
Related terms
- Long-tail keywords
- Longer, more specific search queries. While individual search volume is low, their cumulative volume is massive, user intent is clear, and competition is lower.
- Topic Library
- A pre-curated collection of planned topics specifying the question to answer, target audience, and angle, ready to be pulled sequentially or as needed during writing.
- Fixed Prompt Set
- A set of questions that simulate real inquiries from target buyers. Once finalized during the initial audit, the set remains unchanged, and every retest uses the exact same questions to ensure results are directly comparable.
