Product Seeding

种草Marketing Terms

In one sentence

Generating interest and purchase intent among potential customers through authentic experience sharing.

The persuasion of seeded content comes from authenticity: specific use cases, genuine impressions, and discussing both strengths and drawbacks.

Sponsored seeding must be labeled according to platform guidelines, and experiences must not be fabricated.

Example

A creator shares a month of cooking logs using an air fryer, including cleaning difficulty and power consumption.

KOL / KOC: KOLs (Key Opinion Leaders) are influencers or experts with authority in a niche; KOCs (Key Opinion Consumers) are everyday users with smaller followings who genuinely use the product and influence those around them.
UGC (User-Generated Content): Content created and shared voluntarily by everyday users, including reviews, unboxings, user experiences, and Q&A replies.
Word of Mouth: Content written in the voice of everyday users and real customers, used to showcase customer case studies and reviews.