Marketing Funnel
In one sentence
Dividing prospects from initial exposure to closed deal into stages where audience size narrows at each step, helping identify where drop-offs are highest.
Common stages are: Impressions → Clicks/Follows → Inquiries → Qualified Leads → Deals Closed. The ratio between stages is the conversion rate for that step.
When analyzing the funnel, prioritize fixing the stage with the lowest conversion rate for the biggest impact.
Example
10,000 impressions generate 500 clicks, 50 inquiries, and 5 closed deals, with an inquiry-to-deal conversion rate of 10%.
Related terms
- Customer Journey
- The complete path a customer takes from first discovering a brand to researching, comparing, purchasing, using, repurchasing, and recommending it.
- Conversion Rate
- The percentage of total users who complete a target action, such as the proportion of visitors who leave contact details or inquiries that close into deals.
- Sales Leads
- Potential customers who have expressed purchase intent and provided contact information, serving as the starting point for sales follow-up.
