Conversion Rate
In one sentence
The percentage of total users who complete a target action, such as the proportion of visitors who leave contact details or inquiries that close into deals.
Always specify the stage: page conversion rate, inquiry conversion rate, and deal close rate mean entirely different things.
Common ways to improve conversion rates include directly answering customer questions on the page, reducing form fields, and responding promptly to inquiries.
Example
If a landing page receives 2,000 monthly visitors and 60 submit a booking request, the page conversion rate is 3%.
Related terms
- Marketing Funnel
- Dividing prospects from initial exposure to closed deal into stages where audience size narrows at each step, helping identify where drop-offs are highest.
- Landing page
- The page users land on after clicking an ad or link, purpose-built for a single conversion goal, such as booking an appointment, signing up, downloading, or purchasing.
- A/B testing
- Showing two versions simultaneously to two similar user groups to see which one performs better.
