Sales Leads
In one sentence
Potential customers who have expressed purchase intent and provided contact information, serving as the starting point for sales follow-up.
Lead quality varies: prospects who leave a phone number and outline their needs and budget deserve higher priority than those who simply follow an account.
Promptly record the source, requirements, and follow-up status of leads and log them in your CRM to avoid missed opportunities and duplicate outreach.
Example
When a website visitor chats with a sales consultant and leaves a phone number indicating interest in global GEO, that is a lead.
Related terms
- CRM (Customer Relationship Management)
- Methods and systems for recording and managing customer information, follow-up processes, and closed deals.
- Marketing Funnel
- Dividing prospects from initial exposure to closed deal into stages where audience size narrows at each step, helping identify where drop-offs are highest.
- Landing page
- The page users land on after clicking an ad or link, purpose-built for a single conversion goal, such as booking an appointment, signing up, downloading, or purchasing.
