A/B testing

A/B 测试Marketing Terms

In one sentence

Showing two versions simultaneously to two similar user groups to see which one performs better.

Change only one element at a time (headline, image, or button copy) so you know which change made the difference.

Conclusions are unreliable with small sample sizes; wait until sufficient data accumulates before drawing conclusions.

Example

Run the same ad copy with two different headlines and keep the one with the higher click-through rate after one week.

Conversion Rate: The percentage of total users who complete a target action, such as the proportion of visitors who leave contact details or inquiries that close into deals.
Landing page: The page users land on after clicking an ad or link, purpose-built for a single conversion goal, such as booking an appointment, signing up, downloading, or purchasing.
Marketing Funnel: Dividing prospects from initial exposure to closed deal into stages where audience size narrows at each step, helping identify where drop-offs are highest.