Repeat Purchase Rate
In one sentence
The percentage of total purchasing customers who buy again within a given timeframe.
A high repeat purchase rate indicates that products and services satisfy customers, and securing repeat orders costs less than acquiring new customers.
Ways to drive repeat purchases: send replenishment reminders based on usage cycles, offer membership benefits, and resolve after-sales issues promptly.
Example
In Q1, 1,000 customers placed orders, and 250 of them purchased again within three months, resulting in a 25% repeat purchase rate.
Related terms
- Customer Lifetime Value (LTV)
- The total revenue or profit a brand expects to generate from a customer throughout their business relationship.
- Private domain traffic
- A customer audience that a brand can repeatedly reach directly without paying per touchpoint, such as WeCom contacts, community groups, and WeChat Official Account followers.
- CRM (Customer Relationship Management)
- Methods and systems for recording and managing customer information, follow-up processes, and closed deals.
