Landing page
In one sentence
The page users land on after clicking an ad or link, purpose-built for a single conversion goal, such as booking an appointment, signing up, downloading, or purchasing.
A good landing page focuses on one clear message: who the user is, the problem they face, how you solve it, why you are credible, and what step to take next.
Buttons and forms on the page should be prominent, with as few form fields as possible.
Example
The page linked from a course ad clearly presents the course content, instructors, schedule, location, and a sign-up button—without distractions.
Related terms
- Conversion Rate
- The percentage of total users who complete a target action, such as the proportion of visitors who leave contact details or inquiries that close into deals.
- A/B testing
- Showing two versions simultaneously to two similar user groups to see which one performs better.
- Sales Leads
- Potential customers who have expressed purchase intent and provided contact information, serving as the starting point for sales follow-up.
