Content Calendar
In one sentence
A scheduled publishing plan by date, detailing which topic goes on which platform each day and who owns it.
A content calendar keeps publishing cadences consistent and makes it easy to prep for holidays, new product launches, and campaigns in advance.
The calendar works hand-in-hand with your topic backlog: the backlog decides what to write, and the calendar decides when to publish.
Example
A beverage brand schedules its October content calendar a month early, focusing on travel-friendly drink picks the week before National Day.
Related terms
- Topic Library
- A pre-curated collection of planned topics specifying the question to answer, target audience, and angle, ready to be pulled sequentially or as needed during writing.
- Multi-Platform Distribution
- Adapting content on a single topic to fit each platform's format and audience habits, then publishing it across multiple channels.
- Content Marketing
- A marketing approach that consistently publishes valuable content for target customers to attract attention, build trust, and ultimately drive inquiries and purchases.
