Advertising Law Compliance
In one sentence
Marketing content complies with regulations such as the Advertising Law of the People's Republic of China, avoiding superlative claims, false advertising, and regulatory overreach in sensitive industries.
Common violations include: using superlatives like "best," "No. 1," or "state-level"; promoting unverifiable results; or making claims about therapeutic efficacy or guaranteed financial returns in industries like healthcare, health supplements, and finance.
When using AI to generate content in bulk, automatically screen for prohibited terms and run manual spot checks before publishing.
Example
Phrases like "lowest price across the web" or "100% effective" must be revised.
Related terms
- AI governance
- An enterprise's rules and oversight for AI usage: who can use it, what data it can handle, who is accountable for errors, and how actions are logged and audited.
- Content Marketing
- A marketing approach that consistently publishes valuable content for target customers to attract attention, build trust, and ultimately drive inquiries and purchases.
- Generative AI (AIGC)
- AI capable of generating new content such as text, images, audio, and video, as well as the content produced by such AI.
