Generative AI (AIGC)

生成式 AI（AIGC）AI Terminology

In one sentence

AI capable of generating new content such as text, images, audio, and video, as well as the content produced by such AI.

Traditional AI was mostly used for classification and prediction, such as determining whether an email is spam. Generative AI directly produces new content. In Chinese business contexts, AIGC refers both to the technology and to the content generated by it.

Publishing AI-generated content in China requires compliance with the Measures for the Labeling of AI-Generated and Synthetic Content (effective September 1, 2025), which mandates adding AI-generated labels as required.

Example

Using AI to write WeChat official account articles, generate product posters, or convert articles into spoken-video scripts all fall under AIGC.

Related terms

Large Language Model (LLM): AI models trained on massive volumes of text that can understand and generate text. Doubao, DeepSeek, ChatGPT, and Claude are all powered by large language models.
Text-to-Image: The AI capability to generate images from a text description, or generate new images based on a reference image (image-to-image).
Multimodal: AI can simultaneously process multiple types of information, including text, images, audio, and video.
Advertising Law Compliance: Marketing content complies with regulations such as the Advertising Law of the People's Republic of China, avoiding superlative claims, false advertising, and regulatory overreach in sensitive industries.